The Digital Entertainment Group found that consumer spending on subscription streaming grew 30% in the first nine months of 2018, projecting that consumers will have spent nearly $12.3 million on subscription streaming, or SVOD (subscription video-on-demand).Ģ6.
According to the Mature Your Video Marketing to Drive Business Value report by 4C, nearly 80% of marketers recognize video (including TV, digital video, social video, and OTT video) as an increasingly important medium.Ģ5. While video can help convert customers already on a path to purchase, it also enables a retailer’s existing customers to bring friends and family into the fold - 48% of consumers have shared a brand video on their social media profile.Ģ4. A Forrester Research report found that financial services companies cut support time in half with video.Ģ3. Globally, video traffic will comprise of 80% of all consumer internet traffic by 2021, according to Cisco.Ģ2.
DIGITAL VIDEO VIEWER SOFTWARE
According to Evercore, total video traffic is expected to grow at a 30% Compound Annual Growth Rate from 2017 to 2020, reinforcing the need for end-to-end video software services.Ģ1. Consumers spend almost 83 minutes per day consuming digital video, growing to 92 minutes by 2020, according to eMarketer’s most recent estimates.Ģ0. By 2023, that number is expected to rise to more than $100 billion.ġ9. In 2018, brands spent more than $90 billion on video content. Live Video Streaming Stats For Businessġ8. According to Forrester, users watch live video 10 to 20 times longer than on-demand content, making live streaming a powerful way to deliver interactive content. The span (5:57) represents an 11-minute increase in video consumption, with 6 of those 11 minutes from TV-connected devices, according to Nielsen.ġ7.
adults now spend nearly 6 hours per day watching video. According to that same study, 14% of millennials say they plan to cut the cord.ġ6. Almost 8% of pay-TV subscribers said they’re “extremely likely” to cancel their service in the next year, compared with about 6% in 2017, a survey by Frank N. However, 30% of cable keepers said they would cut the cord if they knew they could stream all of their favorite live sports, events, and news.ġ4. Nearly half ( 42%) of people keep the cord (don’t cancel their cable) due to live TV, according to a Telaria and Adobe study. The set-top box (Live TV, VOD, DVR) as a viewing destination decreased from 64% to 56%.ġ3. Consumers struggle with finding video content: only 12% say they are able to find content on streaming platforms easily, according to PwC.ġ2. For many, 90 seconds is the most a viewer will tolerate a spotty stream.ġ1. Consumers have a low tolerance for a bad stream. Live streaming is going to be a $70.5 billion industry by 2021.ġ0. The live streaming industry is booming in China. Viewers tuned into the big game between the New England Patriots and Los Angeles Rams across 7.5 million devices, up 20% from 2018, according to CBS.Ĩ. In 2019, live streaming for Super Bowl LIII was up 19% in terms of minutes consumed, to 560 million.ħ. According to analysis conducted by Nielsen and MoffettNathanson, 86 of the top 100 most-watched live telecasts in the United States in 2017 were sporting events - up from 48 in 2011.Ħ.
have now live-streamed online content - a significant rise from 25% in 2017.ĥ. Video 360 Report 2018 found that 42% of the population in the U.S.
DIGITAL VIDEO VIEWER TV
Conviva’s 2018 State of the Streaming TV Industry report found that viewing hours of live video content rose 65% from 2017 to 2018, accounting for the “ largest global surges in viewership throughout 2018.”Ĥ. Nearly as many ( 44%) said they watch less live TV as a result of live streaming.ģ. According to a survey by the Interactive Advertising Bureau, 47% of live streaming video viewers worldwide are streaming more live video compared with a year ago.Ģ.
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